Increase the impact of account statements sent to customers with automatic management of message customisation for each recipient.
GE Money Bank is a diversified company operating the sectors of high technology, media and financial services. By approaching DOCAPOST, Agence Marketing Direct GE Money Bank wanted to optimise its account statements to each customer by including customised coloured messages that fully complement their charter to strengthen the brand imprint. In the past, the Direct Marketing operations of GE Money Bank used offset printing and the management of 15 page backgrounds with a fixed structure.
By opting for DOCAPOST, GE Money Bank combines the advantages of document management: traceability, integrity, responsiveness, with those of automated 'one-to-one' direct marketing with no budget overshoot.
Total flexibility for setting up offers.
Removal of page background management and stock management.
Increased volume of dispatches and savings on franking.