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Customers

With 30 years experience in document management and the delegated management of activity processes, DOCAPOST, subsidiary of the La Poste group, proposes the most comprehensive offer for managing the professional exchanges of companies and institutions with their specific public (customers, suppliers, administrations, citizens, internal public, etc.).

Carrefour

DTP Ousourcing

Archiving

Issue

Increase quantity, standardise and colour different types of Carrefour customer communications and statements.

By outsourcing the dispatch of its 3 million monthly management letters, Carrefour moves almost 30% of its production to colour.

Solution

A giant in the retail sector, Carrefour wanted to extend its loyalty policy to all the brands of the Group, while optimising its DTP expenses. The solution proposed and deployed by DOCAPOST was therefore the Management DTP. This offer increased the flow volumes related to the various pre-existing loyalty programmes, printed communications using four-colour printing without changing partner to colour the customer statements. In addition to gains in the impact of the letters, increased volumes allowed Carrefour to reduce its franking costs.

Customer advantages

Enhanced customer relations via the letter medium.

Cost reduction and colouring of statements.

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